POS Driving

From INET's extensive experience in POS driving and acquiring, many companies have put their trust in INET to provide and manage their POS networks.

INET works with both STC and NCB in providing Point-of-Sale connectivity for their Loyalty programs, Qitaf and EPE, respectively.

The Loyalty Program was established to drive “front of wallet” placement of cards and increase share of wallet for cardholders, differentiate the card portfolios from competitors, differentiate the merchant acquiring proposition and drive more card spend over bank’s card acceptance network and reduce both cardholder and merchant attrition. The program shall enable Loyalty Manager (LM) to track customer purchase behavior, understand customer value based on recency, frequency, monetary (RFM), design targeted loyalty schemes and promotions to maximum value from each customer.